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Branding Mistakes and How to Cure Them

The Business Advisory Centre is a proud partner of the SBC Ontario Network.

You’re great at what you do – but (spoiler alert) that’s not enough to start and run a business.

To stand out from the crowd it’s essential that you have a strong and strategic brand to drive your efforts – and, through this engaging session, Laura will provide just that.

Participants will learn what branding is and why it matters to a small business, five common branding mistakes to avoid and how to build a strong, memorable business that attracts the right clients and fast-tracks success.

Founder + Creative Director + Brand Strategist + Speaker

As the founder and chief ‘brand alchemist’ at Lab Creative, she leverages her unique process to help entrepreneurs understand – and embrace – their magic and create explosive brands that stand out from the crowd, attract the right clients and reach new levels of impact, influence and success.

As a speaker, Laura has been recognized for the chemistry she creates with her audience as she informs, inspires and candidly shares insights into her own story of overcoming adversity and finding clarity – in both life and business.

Laura has an engaging presence and easy, conversational style that captures her audience every time.