Lunch Time Workshop Series: Market Research

Market Research: Developing Insight Into Your Customers and Competitors

Market research is the most important and overlooked aspect of starting a new business. Why? Because the process drives entrepreneurs to develop an external vision of their concept.
Join a group of fellow entrepreneurs, start-up & small business owners, and a BAC Business Advisor in this 1-hour workshop.
In this workshop you will explore:
– Identifying gaps in the marketplace
– Knowing your competition
– Understanding customer’s needs
– Optimizing your product or service portfolio
– Determining the viable of your ideas