- This event has passed.
April 5, 2022 @ 12:00 pm - 1:00 pm EDT
Market Research: Developing Insight Into Your Customers and Competitors

Market research is the most important and overlooked aspect of starting a new business. Learn why in this one hour workshop.
About this event
Market research is the most important and overlooked aspect of starting a new business. Why? Because the process drives entrepreneurs to develop an external vision of their concept.
Join a group of fellow entrepreneurs, start-up & small business owners, and a BAC Business Advisor in this 1-hour workshop.
In this workshop you will explore:
- Identifying gaps in the marketplace
- Knowing your competition
- Understanding customer’s needs
- Optimizing your product or service portfolio
- Determining the viable of your ideas