Writing a Persuasive About Us Page

The Business Advisory Centre is a proud partner of SBC Ontario.

This one-hour session will cover the elements of an effectuve About Us page as well as provide tips for crafting your own

The key to a successful About Us Page, is that it should not actually be about you, but about your clients. In other words, the page should focus on who you are in relation to your clients. What problem are you solving for them and why should they trust you to solve it?

This one-hour session will cover the elements of an effectuve About Us page as well as provide tips for crafting your own.

Key takeaways include:

• Elements of a persuasive About Us page

• Review examples of great About Us pages

• About Us page writing checklist

Lea Phillips is a Copywriting and Content Strategist at Lea Phillips Communications based in Northumberland County. Working closely with businesses of all sizes, she communicates their unique stories in a way that is clear, concise and, most importantly, moves their business initiatives forward.