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Business Count

From February to April, Peterborough & the Kawarthas Economic Development will be reaching out to agricultural businesses to include them in the Agricultural Business Count Survey.

Click the button below to take the survey online!

Laura Thompson

Laura Thompson

Business Count & CRM Project Coordinator

Agricultural Business Count Survey

Peterborough & the Kawarthas Economic Development will be conducting the Agricultural Business Count Survey between the months of February to April. The questions in this version of the survey are geared towards businesses in the agricultural sector in order to better capture and understand trends specific to that industry. The results of the survey will provide valuable insight into Peterborough’s agricultural sector and will better inform programming decisions and sector support. Businesses will be contacted by a PKED surveyor either over the phone or by email to complete the survey, with the opportunity to do the survey online through PKED’s website. This brief survey is voluntary and private business information will be kept confidential.

The 2024 Business Count Survey

Stay turned for the return of the annual Business Count Survey that will be completed by the Business Count team throughout the summer. A schedule will be released on when you can expect the Business Count team to be surveying your municipality.

The 2023 Business Count Report is available to download below.

Peterborough & the Kawarthas Economic Development (PKED) will be conducting a brief voluntary count that will provide valuable insight into the region’s economy. It is important that data is collected on as many businesses in the community as possible to establish a healthy benchmark for local employers, planners, and workforce. 

The business count will ask questions such as:

  • How many people do you employ?
  • What is the square footage of your business?
  • Do you import or export?
  • What is the legal status and ownership of your company?

The business count data will:

  • Provide a valuable annual snapshot of the region’s business community
  • Identify vacant properties and spaces for new and existing businesses to locate, supporting the region’s main streets, business corridors and storefronts
  • Provide improved regional workforce data
  • Assist in making better informed decisions related to job growth, workforce development, business opportunities and community development initiatives

Employment data is being collected with four objectives:

  1. To establish a solid and dependable employment database
  2. To update our internal business directory
  3. To facilitate the regular collection of employment data in the future
  4. To enhance communication channels with businesses to directly share programs and opportunities that can benefit their operations.

Frequently Asked Questions

Q: How do I know the count is legitimate?

If a surveyor calls you over the phone they will be calling from a verified Peterborough & the Kawarthas line. If you are unsure that it is someone from Peterborough and the Kawarthas Economic Development, please contact Laura Thompson.

Q: Why can’t PKED get this data from my taxes?

Tax information is strictly confidential and cannot be accessed by PKED staff.  In addition, the Business Count requires specific data that is best obtained through a one-on-one interview process.

Q: Will my answers be kept confidential?

The information is being used, in part, to generate an updated internal business directory. We will provide municipalities the results of the count for businesses that agree to share the results. This will be something that we strongly recommend when administering the count. Businesses that do not want their information shared will have the specific details of their count kept private.

Q: I was already asked similar questions last week, why am I being asked this again?

It is possible that staff from another Regional department, local municipality or organization such as a Business Improvement Area were collecting information. PKED staff will not be interviewing an establishment multiple times.

Terms of Use

DataTerms of Use
Business NamePrivate
Business DescriptionPrivate
General Business Contact Information
Business AddressPrivate
Business Phone NumberPrivate
Business EmailPrivate
Business Details
“Are you a manufacturing business? If yes, what market sector does your business serve?”Aggregate
Home-Based BusinessAggregate
Number of EmployeesAggregate
“Are you hiring in the future?”Aggregate
Total Floor SpaceAggregate
Farm – AcresAggregate
“Are you planning on expanding your floor space?”Aggregate
“Is your floor space Owned or Leased?”Aggregate
NAICSAggregate
Year Business EstablishedAggregate
Year Business Established at this locationAggregate
Locations outside of the RegionAggregate
Import/ExportAggregate
Legal StatusAggregate
Ownership FormAggregate
Skills ShortageAggregate
Contact NamesPrivate

Definitions

Aggregate

PKED staff may use this information publicly in aggregated form. For example, the floor space square footage of a specific business will not be made public, but the total amount of floor space in a municipality could be used publicly.

Private

PKED staff will only use this information for internal purposes and will not share or publish the information.