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TikTok for Small Business

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TikTok for Small Business – Delivered by: Camp Tech


TikTok has taken the social media world by storm. Sure, the video-sharing platform is full of funny pet videos and the latest dance trends, but it can also be a great place to engage with your customers or clients. This beginner-level workshop will cover the fundamentals of TikTok and how you can use it to build a following for your small business.

You’ll learn:

  • How TikTok works
  • The key differences between a personal account and a business account, plus how to set up a business account for success and optimize your profile
  • How to discover popular content (including memes and trends) that you can leverage for your own posts
  • Ideas for creating captivating videos for your small business (with lots of examples)
  • Top strategies for landing on the For You page
  • How to use hashtags to boost your discoverability

Afterwards, you’ll be able to:

  • Analyze TikTok’s algorithm and content preferences, enabling them to tailor their posts for maximum visibility and engagement
  • Incorporate music, sound effects, and visual effects creatively into their videos
  • Employ data-driven insights from TikTok’s analytics to refine their content strategy, optimize posting times, and enhance overall performance

This workshop is part of the Digital Excellence Workshop series.

About Camp Tech:

Camp Tech is Canada’s most established leader in digital marketing skills training.

Their programs are short, accessible, and designed to help small businesses and nonprofits harness the power of marketing to thrive in the digital economy. They love to help individuals of all backgrounds, ethnicities, and genders gain the digital skills and confidence needed to start a new career, launch a business or change the world with a new idea.

Event Location Directions:

This event will take place in the Everest boardroom at VentureNorth. To get to the boardroom, proceed to the elevator in the main lobby and press “G” for Ground Level. There will be signs displayed to locate the boardroom once reaching the Ground Level.


Parking is not permitted in the VentureNorth parking lot, as it permitted parking for building tenants. There is on-street parking along Water St. and George St., as well as parking in the King St. Parkade parking garage (a 2-minute walk from the VentureNorth building).

Light refreshments will be served.