New Regional Destination Guide Showcases Fresh Perspectives and Local Favourites
Peterborough & the Kawarthas Tourism’s latest publication encourages visitors (and locals) to immerse themselves in trip planning and book memorable experiences in the region
Peterborough, ON – A fresh new Destination Guide for Peterborough & the Kawarthas is shining a spotlight on the region’s vibrant creative community, and experiences for outdoors enthusiasts, foodies, families and lovers of arts and culture.
The Official Destination Guide for Peterborough & the Kawarthas is designed to inspire fun and encourage readers to get interactive in their vacation planning experiences by quite literally checking visits to iconic area attractions off their list, hear from local and travel experts on the must-do experiences, and play around in the margins as they learn about the region.
“We’ve captured the vibrancy of the region in this equally vibrant destination guide,” says Joe Rees, Director of Tourism with Peterborough & the Kawarthas Economic Development. “We want the guide to spark interest and conversation. There is so much for visitors to see and do here, we want them to get a taste of experiences they can have and connect with us in the Visitor Centre, on thekawarthas.ca, or through social media to learn even more.”
The cover of the guide – featuring a bright and bold representation of area assets and attractions with illustrations by local artist Jason Wilkins – has been designed to stand-out from the competition on shelves of visitor information centres throughout the province. Visuals and stories throughout the guide include work from local photographers and insiders, with graphic design work and printing having been locally sourced.
In addition to being a tool for vacation planning, this guide incorporates resources valuable for newcomers to the region such as overviews of communities and neighbourhoods in the City of Peterborough and Peterborough County, information on educational institutions, labour force and how to access newcomer integration services and government offices.
“Many people who choose to set down roots in Peterborough & the Kawarthas get their first taste of what the communities are all about as visitors,” explains Rees. “An incredible local food scene, access to the outdoors for paddling and cycling, cool cultural experiences, and welcoming people, make this region an ideal place to visit and to live.”
This new guide aligns with Peterborough & the Kawarthas Tourism’s strategic approach to marketing the destination to new audiences of visitors that are well-aligned with what the region has to offer, with the intention of driving increased visitor spending and continued development and promotion of experiences in the shoulder season (outside of the busy peak summer tourism season).
This Official Destination Guide for Peterborough & the Kawarthas is available for pickup at the Peterborough & the Kawarthas Visitor Centre as well as locations throughout the region. An interactive version of the guide is available online at www.thekawarthas.ca/visit.
MEDIA CONTACTS
Cara Walsh, Marketing & Communications Officer – Tourism, Peterborough & the Kawarthas Economic Development, 705-872-1705, cwalsh@investptbo.ca