Promote Peterborough & the Kawarthas to Key Audiences (3/3)
Ongoing Efforts to Support PKED’s Earned Media Strategy
Business in Focus Magazine
Peterborough & the Kawarthas was featured as a destination in the September issue of Business in Focus Magazine. The 6-page spread featured the region with a focus on innovation and sustainability. The article featured an interview with Rhonda Keenan, President & CEO of PKED, along with mentions of local businesses and education institutions.
Travel Media Partnerships
Fall Shoulder-Season Content Development
Sustainable destination development is an important aspect of responsible tourism attraction. Peterborough & the Kawarthas Tourism continued to sharpen the focus on building the region’s shoulder seasons to drive year-round visitation and spending for the region.
One of the most effective tactics is partnership-building with trusted travel writers, bloggers, and influencers. In the second half of 2022, PKT hosted and worked with multiple writers, including Toronto-based creator Yashy Murphy from Parenting to Go and Freelance travel writer Doug O’Neill.
Yashy Murphy – Parenting to Go
Yashy Murphy from Parenting to Go visited the Peterborough & the Kawarthas region in late summer, and early fall, with family and friends. Yashy featured the destination in a blog feature, across social media, and in a YouTube video, highlighting family-friendly experiences, businesses, and restaurants.
Doug O’Neill – Toronto Star
Doug O’Neill traveled to Peterborough & the Kawarthas to feature the region in a shoulder-season getaway article. The article shared indoor and outdoor experiences during the fall season with a suggested itinerary for road trippers to follow.