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No Wrong Door: Three Comprehensive Workshop Series Supports Entrepreneurs at Every Stage of Business

By Christine Drage
Graphic for Workshop Series

Peterborough & the Kawarthas Economic Development delivers the Business Fundamentals, Small Biz Social Navigator, and Digital Excellence Unleashed workshop series

[PETERBOROUGH, ON]:  Three comprehensive workshop series tailored to the different stages of the entrepreneurial journey have been launched by Peterborough & the Kawarthas Economic Development (PKED) to support small businesses through the foundation of business planning, navigating social media, and adopting digital marketing strategies.

“No matter the stage of a business, mastering the fundamentals and continuous learning matters. Luckily there are many options and no wrong door for entrepreneurs to receive training, tools, and resources,” says Jamey Coughlin, PKED’s Director of Business Attraction, Retention & Expansion. “Whether you are testing an initial idea, expanding on your success, or considering a future exit, these three workshop series were designed to help businesses start and grow.”

The Business Fundamentals workshop series builds a strong foundation for an aspiring entrepreneur. Focused on business planning, market research, and financials, this series is delivered in collaboration with Community Futures Peterborough and Innovation Cluster Peterborough and the Kawarthas.

The Small Biz Social Navigator workshop series, delivered by Kat Tepylo Murphy from Social Kat Media, navigates small businesses through social media and how to equip themselves with the skills and strategies needed to thrive online and to better connect with their audiences. This workshop series will guide entrepreneurs through social media essentials, developing a marketing plan, and diving deep into Instagram and Reels.

The Digital Excellence Unleashed workshop series helps transform businesses into a digital powerhouse and adapt to changing digital marketing trends. Digital Excellence Unleashed walks entrepreneurs through developing websites, discovering AI tools, and how TikTok can be utilized as a small business. This interactive series will be delivered by Camp Tech, Canada’s most established leader in digital marketing skills training.

“We touch businesses through consultations, visits, and our annual Business Count Survey. We have heard loud and clear the challenges businesses experience and the training and tools they require,” explains Coughlin. “These workshops were developed alongside local business support organizations and topic experts to provide in-person interactive workshops that cater to those specific needs.”

These three series will be delivered throughout 2024, with the following upcoming workshops occurring this spring:

For more information and to register for the workshops, please visit




For media inquiries, please contact Christine Drage, Marketing & Communications Officer at 705-872-6802 or