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Objective 2

Attract, Grow and Retain, leveraging our mix of urban and rural assets (3/3)

What has PKED been doing to support tourism?

Visitors have been served by Peterborough & the Kawarthas Tourism (PKT)

Visitor inquiries so far this year have primarily been:

  • Walk-ins to the Visitor Centre
  • Website
  • Email
  • Phone

June 2022: Launched Mobile Visitor Services Program for the first time since the pandemic began

PKT launched Mobile Visitor Services at the Peterborough Lift Lock on summer weekends and the “Tourism in Motion” program throughout the City and County of Peterborough.

three people standing at table under pop up tent in front of lift lock
Mobile Visitor Services at the Peterborough Lift Lock
Thursday to Sunday from 9am to 5pm beginning June 4th

Of the 421 visitors served so far this year, the top-requested information by visitors included:

Music Festivals & Events
Relocation Info
(Postcards, buttons, key chains)
Parks & Trails
Winter Activities
(Snowmobiling, tubing, skating on the canal)
Outdoor Dining
Accessible attractions & camping

What is PKED doing to Attract and Support Meetings, Conferences & Sporting Events?

There are currently 4 hosting opportunities in progress 

Tournaments, conferences, and sporting events are typically planned several years in advance and can be broken down into several key components: 

  1. Pitching Peterborough & the Kawarthas as an ideal location to host tournaments, conferences, and events; 
  1. Preparation, organizing, and planning to host the event through coordination with partners, businesses, etc.  
  1. Hosting the actual event 
  1. Debriefing and aftercare 

Ongoing Support for Upcoming Events

Airstream Club International – Summer Rendezvous Aug 4-9 Norwood Fairgrounds

MG 2022 – The M.G. Car Club of Toronto Inc. is pleased to announce that the 30th Anniversary of the FIRST North American MGB Register convention (MG ’92), will be held in the SAME host city again! The June 19-23 event will take place in Peterborough

PKT is pleased to support the Greater Peterborough Health Services Foundation Annual Tebey Golf Classic auction with the donation of an Experience Package.

55+ Summer Games

picture of man standing with 55 plus summer games mascot pachi

Director of Tourism Joe Rees is Chair of the Accommodations Committee and continues to work to engage and secure contracts with local accommodation providers to house 1000 delegates. In addition, Peterborough & the Kawarthas Tourism is working to support the visitation of athletes and families through the Visitor Centre by supplying travel guides, maps, and pre and post-event travel planning advice.