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Conveniently located between Canada’s capital, Ottawa, and Canada’s business centre, Toronto.

Objective 1

Promote Peterborough & the Kawarthas to Key Audiences (3/3)

Ongoing Efforts to Support PKED’s Earned Media Strategy

In March, author Laura Byrne Paquet was hosted by PKED on a FAM tour of the region to support content for her upcoming book Ottawa Road Trips: Your Weekend Getaway Guide – the essential travel guide to road-tripping around Ottawa.

Author Laura Byrne Paquet has written the popular and award-winning Ottawa Road Trips blog (ottawaroadtrips.com) since 2014.

See the Ottawa Road Trips: Your Weekend Getaway Guide
Cover of Ottawa Road Trips: Your Weekend Getaway Guide

Travel Media Partnership

Spring Shoulder-Season Content Development for New Outdoor Experiences

Sustainable destination development is an important aspect of responsible tourism attraction. As Peterborough & the Kawarthas Tourism transitions towards a sharper focus on building the region’s Spring and Fall Shoulder seasons, as well as Winter tourism to drive year-round visitation and spending for the region, the marketing and communications team has begun developing new content in support of these efforts.

One of the most effective tactics used is partnership building with trusted travel writers, bloggers, and influencers.

Earlier this spring PKT hosted award-winning travel bloggers Christoper and Bri Mitchell on a Spring weekend getaway press trip featuring some newly developed experiences and some popular places to visit, which will also be used as content for upcoming contests on UltimateOntario.com.

The couple tested out the brand new Rare Escape experience, as well as the new secluded off-grid cabin in Keene, called HoneyCove.

This is just a sampling of some of the blogs and social media posts created through this campaign, which has led to increased sales and bookings for the partners.

Rare Escape: Head to North Kawartha to Eat World Class Cuisine, and Take a Deep Breath

Kassy and Tyler Scott ran the ever popular restaurant in Peterborough, Rare (closing at the end of May), and though they loved many aspects of it (and that love was definitely shared by the community), they realized that they were escaping the stress of being restaurant owners by heading to the outdoors…

Doo Doo’s Bakery in Peterborough & the Kawarthas: Is This the Best Butter Tart in Ontario?

Doo Doo’s Bakery, located in Bailieboro, Ontario, has become a pilgrimage for Canadian butter tart aficionados. Today, we tell you exactly why, and run through exactly what kind of tarts they’re baking to be in the running for the best butter tarts in Ontario.

Honey Cove in Keene, Ontario: An Incredible Off-The-Grid Forest Retreat Which Also Showcases Local Cuisine & Culture

A secluded off-the-grid cabin that ensures you get a moment to rest and reflect, while simultaneously connecting you to the natural surroundings and local culture.

The best part of an area like Peterborough & the Kawarthas, though, is that things are ever-changing from a tourism perspective. There’s always something new on the horizon, or something new in the works that has us feeling excited as a team.

@ultimateontario

#ontariotravels #ontariofinds #ultimateontario #ontariotiktok #tiktokontario #ontariocanada #ontario #airbnb #airbnbfinds

♬ As It Was – Harry Styles

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Promote Peterborough & the Kawarthas to Key Audiences 2

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Attract, Grow and Retain, leveraging our mix of urban and rural assets 1